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Coining for capital : movies, marketing, and the transformation of childhood / Jyotsna Kapur.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Kapur, Jyotsna (Author)
Format: eBook
Language:English
Published: New Brunswick, N.J. : Rutgers University Press, ©2005.
Subjects:
Children > United States > Social conditions > 20th century.
Child consumers > United States.
Advertising and children > United States.
Children in motion pictures.
Advertising and children.
Child consumers.
Children > Social conditions.
United States.
Table of Contents:
  • Introduction: Without Training Wheels: The Ride into Another Century of Capital
  • From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood
  • Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia
  • Of Cowboys and Indians: Hollywood's Games with History and Childhood
  • Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital
  • The Children Who Need No Parents
  • The Burdens of Time in the Bourgeois Playroom
  • Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture
  • Conclusion: All That is Solid Melts into the Air.

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