Brand NFL : Making and Selling America's Favorite Sport.
In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and t...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Chapel Hill :
University of North Carolina Press,
2010.
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| Edition: | 2nd ed. |
| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
GV954.3 .O75 2010
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| GV954.3 .O75 2010 | Available |