What price the moral high ground? : how to succeed without selling your soul / Robert H. Frank.

Financial disasters--and stories of the greedy bankers who precipitated them--seem to underscore the idea that self-interest will always trump concerns for the greater good. Indeed, this idea is supported by the prevailing theories in both economics and evolutionary biology. But is it valid? In What...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Frank, Robert H. (Author)
Format:	eBook
Language:	English
Published:	Princeton, New Jersey : Princeton University Press, 2004.
Subjects:	Cooperativeness > Moral and ethical aspects. Business ethics > Congresses. Business ethics. Success in business. Social responsibility of business. Competition. Conference papers and proceedings.