Jewish Mad Men : Advertising and the Design of the American Jewish Experience.

"Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous ad campaigns--from Levy's Rye Bread to Hebrew National hot dogs--Ker...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Steinberg, Kerri P., 1959-
Format: eBook
Language:English
Published: New Brunswick : Rutgers University Press, 2015.
©2015.
Subjects:

Internet

Full Text (via ProQuest)

Online

Holdings details from Online
Call Number: HF5813.U6 S748 2015
HF5813.U6 S748 2015 Available