The craft of creativity / Matthew A. Cronin and Jeffrey Loewenstein.

Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the crea...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Authors:	Cronin, Matthew A. (Professor of management) (Author), Loewenstein, Jeffrey (Author)
Format:	eBook
Language:	English
Published:	Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Subjects:	Creative ability. Creative thinking. Creative ability in business.