Strategic innovative marketing and tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors.

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Corporate Author:	International Conference on Strategic Innovative Marketing and Tourism Northern Aegean, Greece
Other Authors:	Kavoura, Androniki (Editor), Kefallonitis, Efstathios (Editor), Theodoridis, Prokopios (Editor)
Format:	Conference Proceeding eBook
Language:	English
Published:	Cham : Springer, [2020]
Series:	Springer proceedings in business and economics.
Subjects:	Marketing > Congresses. Tourism > Congresses.