Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Sheth, Jagdish N.
Other Authors: Mittal, Banwari, Newman, Bruce I.
Format: eBook
Language:English
Published: Fort Worth, TX : Dryden Press, 1999.
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Description
Physical Description:1 online resource (1 v. (various pagings) : color illustrations)
Bibliography:Includes bibliographical references and indexes.