Building a financial services marketing plan : working plans for product and segment marketing / Bank Marketing Association.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Corporate Author:	Bank Marketing Association (U.S.)
Format:	eBook
Language:	English
Published:	Naperville, Ill. : Financial Sourcebooks, c1989.
Subjects:	Bank marketing. Market segmentation.

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Holdings details from Online
Call Number:	HG1616.M3 B85 1989
HG1616.M3 B85 1989	Available