How the Cadillac got its fins : and other tales from the annals of business and marketing / Jack Mingo.
"In How the Cadillac Got Its Fins, Jack Mingo relates scores of business stories and anecdotes, about products ranging from WD-40 to the VW Bug, from Celestial Seasonings to Colonel Sanders, from Muzak to Super Mario Brothers. You'll be amazed at the brilliance and appalled at the bonehead...
Saved in:
| Online Access: |
Full Text (via Internet Archive) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
HarperBusiness,
c1994.
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| Edition: | 1st ed. |
| Subjects: |
Internet
Full Text (via Internet Archive)Online
| Call Number: |
HF3021 .M557 1994
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| HF3021 .M557 1994 | Available |