Table of Contents:
  • Osborne Computer: the blunder of ineptitude
  • E.J. Korvette: the blunder of hubris
  • Kaiser-Frazer: the blunder of ignorance
  • RCA: the blunder of nepotism
  • W.R. Grace: the blunder of nonstrategic expansion
  • Packard: the blunder of downward brand extension
  • Schlitz and Pabst: the blunder of cutting corners
  • James Ling: the blunder of fighting the government
  • Drexel Burnham Lambert: the blunder of isolation
  • The Penn Central: the blunder of the mismatch
  • Pan American World Airways: the blunder of dependency
  • Montgomery Ward: the blunder of the stopped clock
  • American tobacco: the blunder of standing pat
  • The New York Stock Exchange: the blunder of the narrow view
  • Schwinn: multiple blunders.