The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales / Mark N. Clemente.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Main Author:	Clemente, Mark N.
Format:	eBook
Language:	English
Published:	New York : American Management Association, ©1992.
Subjects:	Marketing > Handbooks, manuals, etc. Marketing. Handbooks and manuals.

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Holdings details from Online
Call Number:	HF5415 .C5414 1992
HF5415 .C5414 1992	Available