The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Corporate Author:	David Shepard Associates
Other Authors:	Batra, Rajeev
Format:	eBook
Language:	English
Published:	Burr Ridge, Ill. : Irwin Professional, c1995.
Edition:	2nd ed.
Subjects:	Direct marketing > Data processing. Database marketing. Database management. Direct marketing > Statistical methods.

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Holdings details from Online
Call Number:	HF5415.126 .N48 1995
HF5415.126 .N48 1995	Available