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m o d |
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cr ||||||||||| |
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940110s1995 iluab o 001 0 eng |
| 005 |
20230711162929.0 |
| 010 |
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|z 94001235 //r952
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| 020 |
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|z 1556238096 (recycled paper)
|
| 035 |
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|a (CaSfIA)iam000000000166663
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| 040 |
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|a DLC
|c DLC
|d DLC
|d CaSfIA
|
| 050 |
0 |
4 |
|a HF5415.126
|b .N48 1995
|
| 245 |
0 |
4 |
|a The new direct marketing :
|b how to implement a profit-driven database marketing strategy /
|c David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a Burr Ridge, Ill. :
|b Irwin Professional,
|c c1995.
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| 300 |
|
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|a 1 online resource (xiv, 493 pages :
|b illustrations, map)
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| 336 |
|
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|a text
|b txt
|2 rdacontent.
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| 337 |
|
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|a computer
|b c
|2 rdamedia.
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier.
|
| 500 |
|
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|a Includes index.
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| 650 |
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0 |
|a Direct marketing
|x Data processing.
|
| 650 |
|
0 |
|a Database marketing.
|
| 650 |
|
0 |
|a Database management.
|
| 650 |
|
0 |
|a Direct marketing
|x Statistical methods.
|
| 700 |
1 |
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|a Batra, Rajeev.
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| 710 |
2 |
|
|a David Shepard Associates.
|
| 856 |
4 |
0 |
|u https://archive.org/details/newdirectmarketi0000unse
|z Full Text (via Internet Archive)
|
| 907 |
|
|
|a .b11189976x
|b 06-25-20
|c 06-25-20
|
| 998 |
|
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|a web
|b - -
|c f
|d b
|e z
|f eng
|g ilu
|h 4
|i 1
|
| 956 |
|
|
|a Internet Archive
|
| 999 |
f |
f |
|i dbf0c457-a81f-5b54-8cbf-d7a36cb15692
|s 7d85ec09-dfe6-5b01-a59e-9a2b6da78c7c
|
| 952 |
f |
f |
|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e HF5415.126 .N48 1995
|h Library of Congress classification
|i web
|n 1
|
