Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Main Author:	Dalrymple, Douglas J.
Other Authors:	Parsons, Leonard J.
Format:	eBook
Language:	English
Published:	New York : Wiley, ©1983.
Edition:	3rd ed.
Series:	Wiley series in marketing.
Subjects:	Marketing > Management. Marketing > Management > Case studies. Case studies.

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Holdings details from Online
Call Number:	HF5415.13 .D32 1983
HF5415.13 .D32 1983	Available