Brand NFL : making and selling America's favorite sport / Michael Oriard.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Main Author:	Oriard, Michael, 1948-
Format:	eBook
Language:	English
Published:	Chapel Hill : University of North Carolina Press, c2007.
Subjects:	Football > United States > Marketing. Football > United States > Management. National Football League.

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Holdings details from Online
Call Number:	GV954.3 .O75 2007
GV954.3 .O75 2007	Available