Strategic marketing : a handbook for entrepreneurs and managers / Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Main Author:	Bradway, Bruce M.
Other Authors:	Frenzel, Mary Anne, Pritchard, Robert E., 1941-
Format:	eBook
Language:	English
Published:	Reading, Mass. : Addison-Wesley, ℗♭1982.
Subjects:	Marketing > Handbooks, manuals, etc. Marketing. Handbooks and manuals.

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Holdings details from Online
Call Number:	HF5415 .B626
HF5415 .B626	Available