The newspaper publishing industry / Robert G. Picard, Jeffrey H. Brody.

The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information....

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Bibliographic Details

Online Access:	Full Text (via Internet Archive)
Main Author:	Picard, Robert G.
Other Authors:	Brody, Jeffrey H., 1952-
Format:	eBook
Language:	English
Published:	Boston : Allyn and Bacon, ℗♭1997.
Subjects:	Newspaper publishing > United States. American newspapers. Newspaper publishing. United States.