Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Main Author:	Hughes, Arthur Middleton
Format:	eBook
Language:	English
Published:	Chicago, Ill. : Probus Pub. Co., c1994.
Subjects:	Database marketing > Planning.

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Holdings details from Online
Call Number:	HF5415.126 .H843 1994
HF5415.126 .H843 1994	Available