International business handbook / V.H. (Manek) Kirpalani, editor.

Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.

Bibliographic Details

Online Access:	Full Text (via Internet Archive)
Other Authors:	Kirpalani, V. H. (Vishnu H.), 1928-
Format:	eBook
Language:	English
Published:	New York : Haworth Press, ℗♭1990.
Series:	Haworth series in international business ; #1.
Subjects:	International trade > Case studies. International trade. Case studies.