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International business handbook / V.H. (Manek) Kirpalani, editor.

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Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Other Authors:	Kirpalani, V. H. (Vishnu H.), 1928-
Format:	eBook
Language:	English
Published:	New York : Haworth Press, ℗♭1990.
Series:	Haworth series in international business ; #1.
Subjects:	International trade > Case studies. International trade. Case studies.

Description
Summary:	Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.
Physical Description:	1 online resource (xiv, 667 pages : illustrations, map)
Bibliography:	Includes bibliographical references and indexes.
ISSN:	1041-2565 ;