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The sponsored life : ads, TV, and American culture / Leslie Savan.

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How does a blatant lying in TV commercials like Joe Isuzu's manic claims create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel?...

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Savan, Leslie
Format: eBook
Language:English
Published: Philadelphia : Temple University Press, 1994.
Series:Culture and the moving image.
Subjects:
Television advertising > Social aspects > United States.
Television broadcasting > Social aspects > United States.
Television advertising > Social aspects.
Television broadcasting > Social aspects.
United States.

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Call Number: HF6146.T42 S26 1994
HF6146.T42 S26 1994 Available

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