Diversification strategy : how to grow a business by diversifying successfully / Graham Kenny.

'Diversification Strategy' challenges conventional wisdom & offers a blueprint for successful diversification management, with case studies including General Electric, Wesfarmers, Bidvest, ITC & Burns Philip. It offers analysis of the process & identifies seven characteristics...

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Bibliographic Details

Online Access:	Full Text (via Internet Archive)
Main Author:	Kenny, Graham
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2009.
Subjects:	Diversification in industry. Multiproduct firms > Management. Strategic planning.