Marketing identities through language : English and global imagery in French advertising / Elizabeth Martin.

Marketing Identities Through Languageoffers a unique perspective on the global spread of English and the many visual and verbal strategies used by advertisers to entice the French consumer. Drawing on a semiotic and sociolinguistic framework, Elizabeth Martin takes us on a kaleidoscopic tour of adve...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Martin, Elizabeth Ann, 1958-
Format:	eBook
Language:	English
Published:	Basingstoke [England] ; New York : Palgrave Macmillan, 2006.
Subjects:	Advertising > France. Advertising > Language. Multilingualism. Multiculturalism. Intercultural communication. Globalization. Advertising. France.