Ribbon Culture [electronic resource] : Charity, Compassion and Public Awareness / by Sarah E.H. Moore.

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transforma...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Moore, Sarah E. H. (Author)
Format:	Electronic eBook
Language:	English
Published:	Bastingstoke [England] ; New York : Palgrave Macmillan, 2008. London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2008.
Subjects:	Social sciences. Culture > Study and teaching. Social service. Sociology. Social structure. Equality. Charities > History. Signs and symbols > History. Ribbons. Charities. Signs and symbols. History.