Ribbon Culture [electronic resource] : Charity, Compassion and Public Awareness / by Sarah E.H. Moore.

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transforma...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Moore, Sarah E. H. (Author)
Format: Electronic eBook
Language:English
Published: Bastingstoke [England] ; New York : Palgrave Macmillan, 2008.
London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2008.
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MARC

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245 1 0 |a Ribbon Culture  |h [electronic resource] :  |b Charity, Compassion and Public Awareness /  |c by Sarah E.H. Moore. 
260 |a Bastingstoke [England] ;  |a New York :  |b Palgrave Macmillan,  |c 2008. 
264 1 |a London :  |b Palgrave Macmillan UK :  |b Imprint :  |b Palgrave Macmillan,  |c 2008. 
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504 |a Includes bibliographical references (pages 164-186) and index. 
505 0 |a Introduction -- Ribbon-wearing : towards a theoretical framework -- Flags and poppies : charity tokens of the early twentieth century -- Ribbon histories -- Symbolic uses of the ribbon -- 'Showing awareness' and the 1960s counter-culture : breaking rules and finding the self -- Worry as a manifestation of awareness : the implications of 'thinking pink' -- The commercialisation of charity and the commodification of compassion -- Conclusion. 
520 |a This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise. 
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