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Ribbon Culture [electronic resource] : Charity, Compassion and Public Awareness / by Sarah E.H. Moore.

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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transforma...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Moore, Sarah E. H. (Author)
Format: Electronic eBook
Language:English
Published: Bastingstoke [England] ; New York : Palgrave Macmillan, 2008.
London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2008.
Subjects:
Social sciences.
Culture > Study and teaching.
Social service.
Sociology.
Social structure.
Equality.
Charities > History.
Signs and symbols > History.
Ribbons.
Charities.
Signs and symbols.
History.
Table of Contents:
  • Introduction
  • Ribbon-wearing : towards a theoretical framework
  • Flags and poppies : charity tokens of the early twentieth century
  • Ribbon histories
  • Symbolic uses of the ribbon
  • 'Showing awareness' and the 1960s counter-culture : breaking rules and finding the self
  • Worry as a manifestation of awareness : the implications of 'thinking pink'
  • The commercialisation of charity and the commodification of compassion
  • Conclusion.

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