Ribbon Culture [electronic resource] : Charity, Compassion and Public Awareness / by Sarah E.H. Moore.
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transforma...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bastingstoke [England] ; New York :
Palgrave Macmillan,
2008.
London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2008. |
| Subjects: |
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