Advertising as multilingual communication [electronic resource] / Helen Kelly-Holmes.

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base,...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Kelly-Holmes, Helen, 1968-
Format:	Electronic eBook
Language:	English
Published:	Houndmills, Balsingstoke, Hampshire ; New York : Palgrave Macmillan, 2005.
Subjects:	Advertising. Advertising > Language. Multilingualism > Economic aspects. Multiculturalism > Economic aspects. Intercultural communication.