Wonder woman [electronic resource] : marketing secrets for the trillion-dollar customer / Iain Ellwood with Sheila Shekar.
"Forget China, India and the internet: economic growth is driven by women"--The economist, 2006. "Women buy 80% of household purchases and 51% of online purchases"--Business week, 2004. "By 2010, women are expected to control $12 trillion, or 60% of America's wealth&quo...
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Full Text (via Springer) |
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| Format: | Electronic eBook |
| Language: | English |
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Basingstoke [England] ; New York :
Palgrave Macmillan,
2008.
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Internet
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| Call Number: |
HF5415.332.W66 E45 2008eb
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| HF5415.332.W66 E45 2008eb | Available |