Consumer culture and personal finance [electronic resource] : money goes to market / Jacqueline Botterill.

British personal finance underwent a remarkable transformation over the last 30 years that saw money subjected to unprecedented marketing and advertising campaigns. Liberated by the state, the banking sector globalized selling mortgages, credit cards, and investments like bars of soap. Consumer cred...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Botterill, Jackie
Format:	Electronic eBook
Language:	English
Published:	Basingstoke, England ; New York : Palgrave Macmillan, 2010.
Series:	Consumption and public life.
Subjects:	Consumption (Economics) Consumer behavior. Finance, Personal.