Explaining consumer choice [electronic resource] / Gordon R. Foxall.

With this book we have arrived at an intriguing point in the development of a theory of consumer choice in the context of marketing. Consumer behavior is usually explained by reference to the intentions of the buyer: "She wants to buy this, or had a positive attitude toward it" "He ne...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Foxall, G. R.
Format:	Electronic eBook
Language:	English
Published:	Basingstoke : Palgrave Macmillan, 2007.
Subjects:	Consumer behavior. Consumers' preferences. Consumers > Attitudes.