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Explaining consumer choice [electronic resource] / Gordon R. Foxall.

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With this book we have arrived at an intriguing point in the development of a theory of consumer choice in the context of marketing. Consumer behavior is usually explained by reference to the intentions of the buyer: "She wants to buy this, or had a positive attitude toward it" "He ne...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Foxall, G. R.
Format: Electronic eBook
Language:English
Published: Basingstoke : Palgrave Macmillan, 2007.
Subjects:
Consumer behavior.
Consumers' preferences.
Consumers > Attitudes.
Table of Contents:
  • List of figures, tables and exhibits
  • Preface
  • Acknowledgments
  • PART I. FOUNDATIONS. Consumer behavior analysis
  • What is intentionality?
  • Intentionality and mind.
  • PART II. KINDS OF CONTEXTUAL PSYCHOLOGY. Intentional psychologies
  • Contextual psychology (1): intentional behavior
  • Contextual psychology (2): super-personal cognitive psychology.
  • PART III. BEHAVIORAL ECONOMICS. Hernstein : matching and melioration
  • Rachlin : teleological behaviorism
  • Ainslie : picoeconomics.
  • PART IV. EXPLAINING CONSUMER CHOICE. Everyday consumer choice
  • Consumer initiation and imitation
  • What kind of explanation?
  • References
  • Index.

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