Explaining consumer choice [electronic resource] / Gordon R. Foxall.
With this book we have arrived at an intriguing point in the development of a theory of consumer choice in the context of marketing. Consumer behavior is usually explained by reference to the intentions of the buyer: "She wants to buy this, or had a positive attitude toward it" "He ne...
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Full Text (via Springer) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2007.
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