Marketing competences and strategic flexibility in China / Yonggui Wang and Richard Li-Hua.

In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular, in the area of creating marketing competences strategic flexibility in the Chinese context, are neither well unders...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Wang, Yonggui
Other Authors:	Li-Hua, Richard, 1958-
Format:	eBook
Language:	English
Published:	Basingstoke [England] ; New York : Palgrave Macmillan, 2007.
Subjects:	Industrial management > China. Corporate culture > China. China > Commerce. Commerce. Corporate culture. Industrial management. China.