Global networks : the Vodafone-Ericsson journey to globalization and the inception of a requisite organization / Christopher J. Ibbott.

Vodafone is one of the most successful global companies of the last 20 years, growing from holder of one of the first two mobile communications licences in the UK, to being a dominant global brand. Whilst its leadership, mergers and acquisitions, and marketing all are well documented, much less is k...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Ibbott, Christopher J.
Format:	eBook
Language:	English
Published:	Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007.
Subjects:	Vodafone (Firm) > Management. Telefonaktiebolaget L.M. Ericsson > Management. Cell phone equipment industry > Management. Telecommunication > Management. Telefonaktiebolaget L.M. Ericsson. Vodafone (Firm) Management.