Scenario thinking [electronic resource] : practical approaches to the future / George Wright, George Cairns.

Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the ₃intuitive logics' method for developing and using scenarios within organizations. The authors detail a range of met...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Wright, George, 1952-
Other Authors:	Cairns, George
Format:	Electronic eBook
Language:	English
Published:	New York : Palgrave Macmillan, 2011.
Subjects:	Business planning. Strategic planning. Decision making. Organizational change.