Motoring the future [electronic resource] : VW and Toyota vying for pole position / Engelbert Wimmer ; with contributions by Arun Mani.
Motoring the Future: VW and Toyota Vying for Pole Position deals with the challenges facing the global car industry today, analyzing Volkswagen and Toyota, with some surprising results. The book provides insights into each car manufacturer's corporate culture, products, production, leadership a...
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Format: | Electronic eBook |
Language: | English |
Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2012.
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Table of Contents:
- Foreword
- Authors
- List of Diagrams
- List of Abbreviations
- The Car Industry Today
- Volkswagen
- The Global Duel
- Toyota
- The Race for Pole Position
- Epilogue
- Appendix
- Reading List
- Terminology.