International place branding yearbook 2011 [electronic resource] : managing reputation under competing pressures / by Frank Go, Robert Govers.

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and℗¡to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, nati...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Go, Frank M.
Other Authors:	Govers, Robert
Format:	Electronic eBook
Language:	English
Published:	Basingstoke : Palgrave Macmillan, 2011.
Subjects:	Place marketing > Periodicals. Place marketing. Periodicals.