Luxury strategy in action [electronic resource] / edited by Jonas Hoffmann and Ivan Coste-Manière.

"The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strat...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Hoffmann, Jonas, Coste-Manière, Ivan
Format:	Electronic eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, ©2012.
Subjects:	Luxury goods industry > Management. Luxuries > Marketing. Clothing trade. Fashion merchandising.