Luxury strategy in action [electronic resource] / edited by Jonas Hoffmann and Ivan Coste-Manière.
"The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strat...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
©2012.
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| Subjects: |
| Summary: | "The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry"--Provided by publisher. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xiv, 205 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 182-201) and index. |
| ISBN: | 9780230361546 0230361544 |
| Source of Description, Etc. Note: | Source of description: Print version record. |