International place branding yearbook 2012 [electronic resource] : managing smart growth & sustainability / edited by Frank M. Go and Robert Govers.

The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around...

Full description

Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Go, Frank M., Govers, Robert
Format:	Electronic eBook
Language:	English
Published:	Basingstoke : Palgrave Macmillan, 2012.
Subjects:	Place marketing.