Social media and strategic communications [electronic resource] / edited by Hana S. Noor Al-Deen and John Allen Hendricks.

"Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best prac...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Noor Al-Deen, Hana S., Hendricks, John Allen
Format:	Electronic eBook
Language:	English
Published:	Basingstoke : Palgrave Macmillan, ©2013.
Subjects:	Online social networks. Social media. Digital communications > Social aspects. Internet > Social aspects.