Managing the football world cup / edited by Stephen Frawley, Daryl Adair.

"The Football World Cup is one of the biggest global sporting events. Along with the Summer Olympic Games, the Football World Cup can be truly called a mega-sport event. Both events attract billions of dollars in broadcast and sponsorship contracts and millions of spectators every four years wh...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Frawley, Stephen, 1969- (Editor), Adair, Daryl (Editor)
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014.
Subjects:	World Cup (Soccer) > Management. World Cup (Soccer) Management.