Advertising Confluence : Transitioning Marketing Communications into Social Movements / edited by Anshu Saxena Arora, Sabine Bacouël-Jentjens.

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.

Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Arora, Anshu Saxena, Bacouël-Jentjens, Sabine
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint : Palgrave Pivot, 2015.
Series:	International marketing and management research.
Subjects:	Business. Marketing. Public relations. Entrepreneurship. Small business. Management. Industrial management. Management information systems.