Advertising Confluence : Transitioning Marketing Communications into Social Movements / edited by Anshu Saxena Arora, Sabine Bacouël-Jentjens.

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Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.

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Bibliographic Details
Online Access:	Full Text (via Springer)
Other Authors:	Arora, Anshu Saxena, Bacouël-Jentjens, Sabine
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint : Palgrave Pivot, 2015.
Series:	International marketing and management research.
Subjects:	Business. Marketing. Public relations. Entrepreneurship. Small business. Management. Industrial management. Management information systems.

Description
Summary:	Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Physical Description:	1 online resource (XVI, 122 pages) : online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781137492265 1137492260 1137492244 9781137492241