Advertising Confluence : Transitioning Marketing Communications into Social Movements / edited by Anshu Saxena Arora, Sabine Bacouël-Jentjens.
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Saved in:
| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan US : Imprint : Palgrave Pivot,
2015.
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| Series: | International marketing and management research.
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| Subjects: |
MARC
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| 245 | 0 | 0 | |a Advertising Confluence : |b Transitioning Marketing Communications into Social Movements / |c edited by Anshu Saxena Arora, Sabine Bacouël-Jentjens. |
| 260 | |a New York : |b Palgrave Macmillan US : |b Imprint : |b Palgrave Pivot, |c 2015. | ||
| 300 | |a 1 online resource (XVI, 122 pages) : |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
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| 490 | 1 | |a International Marketing and Management Research. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. From lipophilia to lipophobia: the role of moral entrepreneurs / Anne-Sophie Bacouel and Sabine Bacouel-Jentjens -- 2. Creative advertising appeals on global cultural spectrum / John Hudson and Anshu Saxena Arora -- 3. Polysemy in advertising: a study of the effects of advertising messages on decision making / William Chasteen and Shalonda Bradford -- 4. Does the country of origin matter for cosmetics? The "made in France" argument / Manon Rebufet, Leila Loussaief, and Sabine Bacouel-Jentjens -- 5. Brand diffusions and brand naming strategies / Eric Billinger and Amit Arora -- 6. Say it without saying it: how consumers interpret "tropes" in advertising and its impact on compaign success / Jamin Gordon and Jun Wu -- 7. How "true" are stereotypes? The role of stereotypes in advertising / Grace Curry, Ulysses J. Brown, III, Jun Wu, and Anshu Saxena Arora -- 8. The value of social networks in the world of advertising / April Harris and Reginald Leseane. | |
| 520 | |a Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world. | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Small business. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Management information systems. | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262. | |
| 650 | 7 | |a Entrepreneurship. |2 fast |0 (OCoLC)fst00912787. | |
| 650 | 7 | |a Industrial management. |2 fast |0 (OCoLC)fst00971246. | |
| 650 | 7 | |a Management. |2 fast |0 (OCoLC)fst01007141. | |
| 650 | 7 | |a Management information systems. |2 fast |0 (OCoLC)fst01007271. | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167. | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892. | |
| 650 | 7 | |a Small business. |2 fast |0 (OCoLC)fst01121223. | |
| 700 | 1 | |a Arora, Anshu Saxena. | |
| 700 | 1 | |a Bacouël-Jentjens, Sabine. | |
| 776 | 0 | 8 | |i Print version: |z 9781349504589. |
| 830 | 0 | |a International marketing and management research. | |
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