Political marketing and the 2015 UK general election / editors, Darren G. Lilleker, Mark Pack.
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages a...
Saved in:
| Online Access: |
Full Text (via Springer) |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan,
[2016]
|
| Series: | Palgrave studies in political marketing and management.
Palgrave pivot. |
| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
JN956
|
|---|---|
| JN956 | Available |