Conversation marketing : how to be relevant and engage your customer by speaking human / Kevin Lund ; foreword by Joe Pulizzi.

"Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing w...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Lund, Kevin (Author)
Format:	eBook
Language:	English
Published:	Newburyport, MA : Career Press, 2018.
Subjects:	Branding (Marketing) Customer relations. Customer relations