The handbook of applied communication research / edited by H. Dan O'Hair, Mary John O'Hair ; editorial assistants, Erin B. Hester, Sarah Geegan.

"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its applic...

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Online Access: Full Text (via EBSCO)
Other Authors: O'Hair, Dan (Editor), O'Hair, Mary John (Editor)
Format: eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., 2020.
Series:Handbooks in communication and media.
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Call Number: P91.3 .H36 2020
P91.3 .H36 2020 Available