The handbook of applied communication research / edited by H. Dan O'Hair, Mary John O'Hair ; editorial assistants, Erin B. Hester, Sarah Geegan.
"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its applic...
Saved in:
| Online Access: |
Full Text (via EBSCO) |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
2020.
|
| Series: | Handbooks in communication and media.
|
| Subjects: |
| Summary: | "This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its application in the many contexts in which inoculation can inform strategy, this chapter positions inoculation theory as an invaluable strategic tool that could be applied in any context in which social influence plays a prominent role. Exemplified suggestions on how to design an effective inoculation message precede the conclusion"-- |
|---|---|
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119399865 1119399866 9781119399872 1119399874 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on May 19, 2020) |